Healthcare SEO - Fix 6 Critical Issues To Acquire Clients

Boost Your Clinic Prominence With Location Exclusive Healthcare SEO

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Numbers That Matter

Source: Hubspot

%
of people search online to find a local company.
%
of local searches visited a store within 5 miles.
%
of mobile searches for a local business resulted in a call or store visit within 24 hours.
%
of location-based mobile searches result in an offline purchase.

7 Challenges That Can Be Addressed With

Proven Local SEO for Healthcare

Challenge #1

Difficulty In Reaching and Attracting New Patients

As a healthcare service provider, it can be very tough to stand out in a highly competitive market and attract new patients. This can be especially difficult when going against larger healthcare providers who may have more resources and a larger patient base.

In today’s digital age, patients expect to be able to find healthcare providers online and make informed decisions about their healthcare. If your practice is not visible online and your website is not optimized for search engines, it can be difficult for potential patients to find you and choose your practice over competitors.

72% of internet users say they have looked online for information about a medical condition

Pew Research Center

Challenge #2

Hurdles In Managing Online Reputation and Reviews

Another challenge that healthcare clinics or practitioners often face is managing their online reputation and reviews. With so many reviews and ratings available online, it can be difficult to maintain a positive reputation and make your practice visible among the competitors. If your competitors are constantly managing and keeping their ratings to a good number with Healthcare SEO. And you are leaving your reputation to come-what-may, will also mean leaving prospective patients for your clinic.

Plus, negative reviews can greatly impact your online reputation and can deter potential patients from considering your practice. Additionally, if you’re not visible in search results and with a bad reputation or reviews, people may lose interest and clients may fail to discover and not select your practice over rivals in the market.

90% of consumers read At Least 10 reviews before forming an opinion about a business

Review Trackers

Challenge #3

Inability To Keep Up with Healthcare SEO Trends

As the healthcare industry and technology continue to evolve, it can be difficult to keep up with the latest trends in digital marketing and SEO. The same also in making sure that your website is optimized for both search engines and patients experience.

If your website is not optimized for search engines, it can be difficult for potential patients to find you. Additionally, if your website is not mobile-friendly, slow, or hard to navigate – then people and prospective clients will leave your website and never contact you again, resulting a loss.

61% of users are unlikely to return to a mobile site they had trouble accessing
and 40% Of those Users visit a competitor’s site instead

Google

Challenge #4

Not Measuring the Success of Healthcare SEO Efforts

Measuring the success of your online efforts can be challenging and it can be difficult to know if the strategies you are implementing are actually working.

Without proper measurement and analysis, you may be investing time and resources into efforts that aren’t producing results. This can be costly and can impede the growth of your practice.

companies that regularly track their website analytics are 2.8 times more likely to achieve a positive return on investment from their website

Econsultancy

healthcare SEO analytics
Challenge #5

Limited Reach On Mobile Users

Almost all people now use mobile devices, and it is very crucial to have a mobile-friendly website that is optimized for both search engines and users in order to reach mobile users.

If your website is not optimized for mobile devices, potential patients may have difficulty accessing your website and contacting your practice from their mobile devices. This can lead to a poor user experience and may deter potential patients from considering your practice.

mobile-friendly sites see a 5% increase in conversion rates

Google

Challenge #6

Difficulty In Tracking online Properties Performance and Competitors

Tracking the performance of your website and other online properties as well as your competitors can be difficult and it can be hard to understand how your website is performing in comparison to your competitors. Needless to say, if your practice is not showing on top of the search results, it is more likely that your competitors are employing Healthcare SEO strategies for their business as well.

Without proper tracking and analysis, you may miss opportunities for improvement and may fall behind your competitors.

9% of businesses that excel in lead generation said that they regularly analyze website analytics

MarketingSherpa

By understanding the “why” behind these problems, healthcare service providers can better understand the importance of addressing these challenges and implementing solutions to improve their online presence and reach more patients.

At Propel Local, we help healthcare clinics like yours reach new patients and stand out in a fiercely competitive market. Our team of experts specializes in local SEO strategies for healthcare, also known as, Healthcare SEO, that is fit for your business that produce tangible results. We’ll improve your visibility in search results, increase your online reputation, stay ahead of the latest SEO trends, and track performance. We’ll also create unique and compelling content that addresses the specific pain points of your target audience and location. With our help, you’ll see an increase in website traffic, better conversion rates, and ultimately, more patients for your practice and increase in revenue. Don’t wait, contact us today and let us help you achieve real results for your healthcare practice.

Get started with our specialised HEALTHCARE SEO program today!

Propel Your Clinic With
Healthcare SEO Programs

Traction Program

This Healthcare SEO program is designed to create a strong foundation and web presence for your practice in your town or suburb (for example, “Dietitian in Fairlight”). Suitable for starting healthcare service providers who want to boost their prominence and relevance in their area of service – with a company website and Google Business Profile optimised for services that promote ROI. The Traction Program enables you to acquire business insights that are crucial in unlocking opportunities for growth.

Website, SEO &, GBP Baseline Audit
5 Focus Keywords (Service + Suburb)
Keyword Research & Competitor Analysis
Authority Website Optimised for Conversion*
Up to 10 Pages Website (5 Services Pages)
Fast & Secure Dedicated Web Server
Website Content Optimisation & Basic Copywriting
Website On-page SEO (Technical, Meta, Schema)
Progressive Content Updates (Blog)
(GBP) Google Business Profile Claim & Verification
GBP Optimisation (Categories, Services, Site)
GBP Management (Monthly Posts, Photos, Q&A Updates)
Business Listings and Citations
Reviews and Reputation Management**
Keyword Position Tracking (Local, Maps, 7×7 Grid)
Analytics (Google Analytics 4, GTM, GSC, GBP)
Monthly Analytics & Progress Reports
Quarterly Review with Account Manager

*This is NOT a Custom Designed Website, these are templates made to deploy fast and get results , turn around time is 45 days.

* There are no customization included apart from changing colors, logo, fonts, & images using your existing branding.

** We DO NOT provide fake reviews for any of the platforms (Google, FB, YP, etc.)

$1750 / Month

Minimum 12 Months

go TRACTION!
See scale Program

Scale Program

This program is designed for healthcare institutions who want to scale their practice beyond their current location or suburb (i.e. “Rehabilitation Centre in Northern Beaches”). Ideal for healthcare companies wishing to grow their business by expanding their services, targeting a bigger geographic area, or opening new locations. The Scale Program propels your organization to the next level of business development and internet marketing, allowing it to compete on a larger scale.

Includes All Features From Launcher Program
Full Custom Designed WordPress Website*
Built with WP Astra Theme Pro
Professional Copywriting
Up to 20 Pages Website (15 Services Pages)
15 Focus Keywords (Service + Suburb/Council Area)
Monthly Content Updates
GBP Management (Weekly Posts, Photos, Q&A Updates)
Advanced Integrations (CRM, etc.)
Call Tracking (via CallRail)
Voice Search Optimisation
Outreach for High Quality Backlinks
Tracking (SERP, Mobile, Local, Maps, 15×15 Grid)
Bi-Monthly Review with Account Manager

* Custom Website follows the standard design and development process, turn around time is 60-90 days

* Brand mood board will be created for you if needed.

** We DO NOT provide fake reviews for any of the platforms (Google, FB, YP, etc.)

$3500 / Month

Minimum 12 Months

go SCALE!
Need more? Contact Us

Some Numbers, Awesome Results

Business Category: Health and Wellness

The Challenge

The old website is outdated, slow, and not mobile responsive.
GBP is unverified, unclaimed, and not optimised.
Low monthly average website visitors: 700 per month.
90% of traffic comes from u0022brandedu0022 searches.
%
Increase in Website Visitors From Organic Search
%
Increase in Traffic from Non-Branded Search Queries
+
Additional Monthly Calls through Google Business Profile
Monthly GBP Interactions from Local Organic Searches

The Propel Local

Solution

Create a new website that is fast, mobile-optimised and user-friendly.
Claim & Verify GBP, with weekly scheduled updates & optimisation.
Local Area Targeted Content Strategy.
On-going On-Page and Technical SEO.
Improve Click-through Rates on branded search queries.
Rank for non-branded search queries on Maps, Local, Mobile, & SERP.

Propel Your Healthcare Service Today!

Don’t miss out on potential patients. Take the first step to increase your online visibility today! Contact us to learn more about how we can help your clinic thrive!

BOOK A CALL
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